I love your value menu. Especially the 2 tacos for 99¢. That has been my favorite for over a decade. I often wonder how long this great deal can last considering that the price hasn't changed in so many years. I did notice many years back that you changed your taco. That probably helped offset the unchanged value menu pricing of 99¢. I admit, I didn't like the different tacos at first, but now they've either changed again or I've gotten used to them so I continue to enjoy them.
The fact that I enjoy them so much, often even more than tacos at "authentic" Mexican restaurants, concerns me. I am concerned about the potential of one day you will need to increase the price or reduce the quality of the product to remain profitable. That being my main concern, I would like to share my experience at the Jack in the Box drive through.
Yesterday, I pulled in to get a wonderful afternoon snack of your 2 tacos. I paid the incredibly awesome low amount of $1.04 including the tax. I then asked the person for hot sauce for my 2 tacos. She looked in the bag then grabbed hot sauce and put them in the bag before handing it to me. When I reached my destination to enjoy my tacos, I was puzzled. I took out my 2 tacos and found that I also received 9 hot taco sauce packets. I don't know about you, Mr. Box, but I can get by with 1 packet per taco.
Although I appreciate your generosity with the sauce, I think it is not cost effective. I would rather continue to see the 2 tacos for 99¢ deal continue forever than to see it get changed do to a profit and loss audit. Please don't waste your profits by giving out an unnecessary abundance of taco sauce for 1 order of 2 tacos.
I've attached a photo to assist with recognizing how ridiculous it is to receive 9 packets of delicious hot taco sauce for my 2 tacos.
Sent via Nexus One Mobile.
Rick Nakama (R) GRI SFR SRES